Wednesday Update, writethru: Disney/Marvel’s Avengers: Endgame has a stranglehold on China as it continues to surge in early rollout there. After heating up a new midnight milestone worth Rmb 189M ($28.2M) on Tuesday, today’s tallies just keep climbing. As of this evening locally, Wednesday estimates are coming in at Rmb 530M ($79M) for an opening day of Rmb 719M ($107.2M), including midnights. The debut on the Anthony Russo- and Joe Russo-helmed Endgame sets a new all-time record in the market, eclipsing previous champ Monster Hunt 2 (Rmb 547M), which did not have midnights but bowed during Chinese New Year 2018, as well as The Fate Of The Furious‘ Rmb 480M and Avengers: Infinity War’s Rmb 447M (each of the latter two have midnights included).
Projections in the Middle Kingdom are running equally wild with many watchers upping their initial $250M-$280M launch weekend estimates above...
Projections in the Middle Kingdom are running equally wild with many watchers upping their initial $250M-$280M launch weekend estimates above...
- 4/24/2019
- by Nancy Tartaglione
- Deadline Film + TV
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