Is Marvel on Team Avengers, or Team Thanos? The question verges on apostasy, but it has to be asked when faced with the projected opening for “Avengers: Endgame.” Not only is it expected to beat the $257 million (adjusted) opening for “Star Wars: The Force Awakens” (2015), but domestic projections are a staggering $300 million (or higher!) as some theaters run round-the-clock shows. However, it doesn’t prove that exhibitors are no longer under siege; it’s more like a tsunami that washes away enemy troops… and most of the city along with it.
Here’s why.
It Will Only Make a Dent in the Box Office
Through Monday, 2019 total domestic box office totals about a little over $2.9 billion. Through the same date last year, it was $3.5 billion. Certainly, this weekend will represent an improvement — but only a slight one. Led by “Infinity War,” the same weekend last year grossed $314 million, for one...
Here’s why.
It Will Only Make a Dent in the Box Office
Through Monday, 2019 total domestic box office totals about a little over $2.9 billion. Through the same date last year, it was $3.5 billion. Certainly, this weekend will represent an improvement — but only a slight one. Led by “Infinity War,” the same weekend last year grossed $314 million, for one...
- 4/24/2019
- by Tom Brueggemann
- Indiewire
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