Madison Avenue can’t place ads in NFL TV broadcasts in the off-season – there aren’t any – so it’s doing the next best thing.
Disney says ad slots for its coverage of the NFL Draft, slated to air Thursday, Friday and Saturday on both ABC and ESPN, sold out about a week ago. Football can be “a year-round type of product,” says Jim Minnich, vice president of revenue and yield management for sports at Disney Advertising Sales, in an interview. He cites the recent NFL season, in which ratings moved back up after two years of declines, as a factor in interest in the event.
The NFL Draft isn’t the Super Bowl by any means, but it brings in substantial viewership. The NFL last year said a broadcast of the Draft across ESPN, Fox and the NFL Network over three days nabbed an average of 5.5 million viewers at...
Disney says ad slots for its coverage of the NFL Draft, slated to air Thursday, Friday and Saturday on both ABC and ESPN, sold out about a week ago. Football can be “a year-round type of product,” says Jim Minnich, vice president of revenue and yield management for sports at Disney Advertising Sales, in an interview. He cites the recent NFL season, in which ratings moved back up after two years of declines, as a factor in interest in the event.
The NFL Draft isn’t the Super Bowl by any means, but it brings in substantial viewership. The NFL last year said a broadcast of the Draft across ESPN, Fox and the NFL Network over three days nabbed an average of 5.5 million viewers at...
- 4/25/2019
- by Brian Steinberg
- Variety Film + TV
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