The biggest recurring themes of last week’s NewFronts -- an annual digital advertising confab founded by the Interactive Advertising Bureau (Iab) -- were audio content and brand safety.
At least according to Christine Peterson, the U.S. digital investment lead at Mindshare -- a global media agency that says it bills in excess of $34.5 billion and counts more than 7,000 employees. “The new word [is] audio,” said Peterson, who says she was attending the event series on behalf of 60 clients, while the other major trend was “a refocus on brand safety and suitability.”
Peterson’s observations were right on the money. The multi-channel YouTube network Studio71 made podcasts one of the central announcements of its presentation, including a brand new millennial love advice series called OHoney, co-hosted by digital stars Amanda Cerny and Sommer Ray. And in the realm of brand safety, Vice took a unique stand by denouncing the blacklisting...
At least according to Christine Peterson, the U.S. digital investment lead at Mindshare -- a global media agency that says it bills in excess of $34.5 billion and counts more than 7,000 employees. “The new word [is] audio,” said Peterson, who says she was attending the event series on behalf of 60 clients, while the other major trend was “a refocus on brand safety and suitability.”
Peterson’s observations were right on the money. The multi-channel YouTube network Studio71 made podcasts one of the central announcements of its presentation, including a brand new millennial love advice series called OHoney, co-hosted by digital stars Amanda Cerny and Sommer Ray. And in the realm of brand safety, Vice took a unique stand by denouncing the blacklisting...
- 5/6/2019
- by Geoff Weiss
- Tubefilter.com
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