The CW loves its big franchises, and has found a way to pair them almost too neatly in the fall. Back-to-back nightly lineups include comic-book shows with comic-book shows, remakes with remakes, teens with teens, and families with families.
It makes a lot of sense from a scheduling flow perspective — which makes it ironic that much of the CW’s viewership doesn’t come in a traditional, linear fashion. CW president Mark Pedowitz points out that the network considers itself “the original multiplatform network,” having relied on digital distribution in addition to the regular broadcast run for years.
But that means linear remains important as a launch pad for the shows, Pedowitz said.
As the CW grows its footprint, the network will air 12 hours of original scripted content in the fall — far more than Fox’s seven hours.
“We have scripted programming in every time period, all 12 hours across six days scheduled,...
It makes a lot of sense from a scheduling flow perspective — which makes it ironic that much of the CW’s viewership doesn’t come in a traditional, linear fashion. CW president Mark Pedowitz points out that the network considers itself “the original multiplatform network,” having relied on digital distribution in addition to the regular broadcast run for years.
But that means linear remains important as a launch pad for the shows, Pedowitz said.
As the CW grows its footprint, the network will air 12 hours of original scripted content in the fall — far more than Fox’s seven hours.
“We have scripted programming in every time period, all 12 hours across six days scheduled,...
- 5/16/2019
- by Michael Schneider
- Variety Film + TV
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