Challenges still remain when it comes to buying, distributing and producing content that can travel between China and the West, attendees of a panel organized by the Shanghai Intl. Film Festival on the sidelines of Cannes said.
Cai Gongming, president of Road Pictures, has hit box office gold in China with Cannes art-house titles such as Lebanese director Nadine Labaki’s “Capernaum,” which debuted at the end of April and has made more than $42 million so far. But he says titles from the festival that will work in the Middle Kingdom are few and far between.
“I’d say that 90% of films at Cannes are not suitable for China, because Chinese audiences can’t understand their type of emotional expression, or things that are too artistic – films that look like they might as well be a painting,” he said. “Chinese audiences are now more interested in realism, realistic subjects. This is something new.
Cai Gongming, president of Road Pictures, has hit box office gold in China with Cannes art-house titles such as Lebanese director Nadine Labaki’s “Capernaum,” which debuted at the end of April and has made more than $42 million so far. But he says titles from the festival that will work in the Middle Kingdom are few and far between.
“I’d say that 90% of films at Cannes are not suitable for China, because Chinese audiences can’t understand their type of emotional expression, or things that are too artistic – films that look like they might as well be a painting,” he said. “Chinese audiences are now more interested in realism, realistic subjects. This is something new.
- 5/19/2019
- by Rebecca Davis
- Variety Film + TV
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