Dexton Deboree, a filmmaker and branded content creator with a strong connection to Nike and Jordan Brands, has launched Falkon, a creative boutique billed as being “born at the intersection of entertainment and advertising.”
The new operation aims to help marketers forge new paths to consumers as traditional formulas and ad units continue to be reworked. Deboree recently directed Unbanned: The Legend of AJ1, which explores the saga of the original Air Jordan sneaker from 1985. The film, which had its world premiere at the 2018 Tribeca Film Festival, began streaming on Hulu this month after a transactional VOD run.
While Unbanned was not officially a Nike or Jordan commission, it embraced the brand story and followed projects Deboree had done via his Los York agency for brands like Jordan, Nike, Fitbit, Sonos and North Face.
Falkon will continue Deboree’s collaborations with Nike and Jordan, alongside a slate of TV, feature film and new media projects.
The new operation aims to help marketers forge new paths to consumers as traditional formulas and ad units continue to be reworked. Deboree recently directed Unbanned: The Legend of AJ1, which explores the saga of the original Air Jordan sneaker from 1985. The film, which had its world premiere at the 2018 Tribeca Film Festival, began streaming on Hulu this month after a transactional VOD run.
While Unbanned was not officially a Nike or Jordan commission, it embraced the brand story and followed projects Deboree had done via his Los York agency for brands like Jordan, Nike, Fitbit, Sonos and North Face.
Falkon will continue Deboree’s collaborations with Nike and Jordan, alongside a slate of TV, feature film and new media projects.
- 5/20/2019
- by Dade Hayes
- Deadline Film + TV
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