Any sweat Sony is apt to endure this weekend with the potential under-performance of Men in Black: International will be extremely alleviated in less than three weeks when their Marvel Cinematic Universe co-production Spider-Man: Far From Home puts summer back on track with a $170M-plus opening over six days.
And there’s a bulk of historical and current B.O. and social diagnostics to support that projection. Read on.
One of the top tracking services has Far From Home at $165M, and more aggressive box office analysts believe the movie has a shot to make $200M (though some say that would be a shocker). Sony is being very conservative, with $154M for the Tuesday-Sunday spread.
We hear tracking demos for Far From Home are on par with Captain America: Civil War ($179.1M). Of course, Far From Home is skewing more male, with older females over 25 the lower demo — but even that is super strong,...
And there’s a bulk of historical and current B.O. and social diagnostics to support that projection. Read on.
One of the top tracking services has Far From Home at $165M, and more aggressive box office analysts believe the movie has a shot to make $200M (though some say that would be a shocker). Sony is being very conservative, with $154M for the Tuesday-Sunday spread.
We hear tracking demos for Far From Home are on par with Captain America: Civil War ($179.1M). Of course, Far From Home is skewing more male, with older females over 25 the lower demo — but even that is super strong,...
- 6/14/2019
- by Anthony D'Alessandro
- Deadline Film + TV
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