The economics of China’s film industry is no longer an unbroken story of double digit growth. Nor was 2018 quite as bad many companies have portrayed.
A major report on the business, published in Shanghai this week by the China Film Association, in partnership with the Motion Picture Association, showed the number of cinemas grew last year, but also that per screen attendance dropped. Theatrical box office grew by 9% to $9 billion, but China’s share of the global total only edged up from 21% in 2017 to 22% in 2018.
Liu Jia, film distributor and expert on the industry numbers, called 2018 “an up and down year” at a presentation on Thursday at the Shanghai International Film Festival.
Her analysis of the Cfa data showed China as now “firmly the number two film market in the world,” increasingly dominated by female audience tastes, and increasingly driven by word of mouth marketing. Online ticketing is now dominant,...
A major report on the business, published in Shanghai this week by the China Film Association, in partnership with the Motion Picture Association, showed the number of cinemas grew last year, but also that per screen attendance dropped. Theatrical box office grew by 9% to $9 billion, but China’s share of the global total only edged up from 21% in 2017 to 22% in 2018.
Liu Jia, film distributor and expert on the industry numbers, called 2018 “an up and down year” at a presentation on Thursday at the Shanghai International Film Festival.
Her analysis of the Cfa data showed China as now “firmly the number two film market in the world,” increasingly dominated by female audience tastes, and increasingly driven by word of mouth marketing. Online ticketing is now dominant,...
- 6/21/2019
- by Patrick Frater
- Variety Film + TV
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