This is a weekend of twin disappointments. First up: While “Toy Story 4” handily crossed a $100 million three-day opening, at $118 million in sales it fell significantly short of Disney’s (conservative) $140 million three-day estimate.
Second, and somewhat related: Year over year, box-office totals fell at least $75 million below the same three-day period in 2018. Expect the 2019 shortfall to be around $540 million by the end of this weekend. Still, there are three more top franchises or sequels between now and the end of July; June and July last year had only two, so the outlook for improvement remains.
Disney spin is already in play, but the “Toy Story 4” performance comes as concern rises that the sequel/franchise theatrical model is losing currency. Of course, $118 million is a strong number, but the degree to which this fell short of minimal expectations has to scare careful observers. It creates pressure to find alternatives,...
Second, and somewhat related: Year over year, box-office totals fell at least $75 million below the same three-day period in 2018. Expect the 2019 shortfall to be around $540 million by the end of this weekend. Still, there are three more top franchises or sequels between now and the end of July; June and July last year had only two, so the outlook for improvement remains.
Disney spin is already in play, but the “Toy Story 4” performance comes as concern rises that the sequel/franchise theatrical model is losing currency. Of course, $118 million is a strong number, but the degree to which this fell short of minimal expectations has to scare careful observers. It creates pressure to find alternatives,...
- 6/23/2019
- by Tom Brueggemann
- Indiewire
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