Initially unheralded leading up to its debut, HBO’s Emmy-nominated miniseries “Chernobyl” steadily became popular the old-fashioned way: By word of mouth.
“Everyone sits around and they try their best to come up with these brilliant marketing campaigns, but at the end of the day there is nothing that’s more effective than word of mouth,” Jared Harris, who played Soviet scientist Valery Legasov, told TheWrap. “It was a secret that was being shared amongst people and then it exponentially blossomed and bloomed from those initial people who saw it.”
The five-part miniseries, which details the fallout from the 1986 nuclear accident in the Soviet Union, received 19 nominations on Tuesday morning, which led all newcomers. It was the third-most nominated show overall and bagged nods for Outstanding Limited Series, while Harris picked up a nomination in the Lead Actor in a Limited Series or Movie category. Emily Watson and Stellan Skarsgard...
“Everyone sits around and they try their best to come up with these brilliant marketing campaigns, but at the end of the day there is nothing that’s more effective than word of mouth,” Jared Harris, who played Soviet scientist Valery Legasov, told TheWrap. “It was a secret that was being shared amongst people and then it exponentially blossomed and bloomed from those initial people who saw it.”
The five-part miniseries, which details the fallout from the 1986 nuclear accident in the Soviet Union, received 19 nominations on Tuesday morning, which led all newcomers. It was the third-most nominated show overall and bagged nods for Outstanding Limited Series, while Harris picked up a nomination in the Lead Actor in a Limited Series or Movie category. Emily Watson and Stellan Skarsgard...
- 7/16/2019
- by Tim Baysinger
- The Wrap
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