Robert Eggers was one of the biggest indie breakouts of 2015 thanks to his directorial debut “The Witch,” a period horror film that dazzled Sundance and went on to gross over $40 million worldwide on a $4 million budget. The film’s box office dominance was thanks to A24, but not everything the indie distributor did went over well with Eggers. While chatting with Ari Aster on the latest episode of the A24 “Deep Cuts” podcast, Eggers shared a story about how one marketing trick got him into some hot water in Poland.
“So we didn’t have any stars for ‘The Witch,'” Eggers said. “A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film. I don’t have anything against the Satanic Temple or their political agenda or anything like that at all, but I didn’t want the movie endorsed by...
“So we didn’t have any stars for ‘The Witch,'” Eggers said. “A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film. I don’t have anything against the Satanic Temple or their political agenda or anything like that at all, but I didn’t want the movie endorsed by...
- 7/17/2019
- by Zack Sharf
- Indiewire
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