ITV taking an initial 90% stake in the forthcoming SVoD venture, which will launch in Q4 this year.
ITV will be the driving force behind BritBox after taking an initial 90% stake in the forthcoming SVoD joint venture with the BBC.
The two partners have laid out a series of details about the service, which will launch in the final quarter of 2019 at a cost of £5.99 a month - undercutting Netflix’s standard UK tariff by £3 a month.
In keeping with the 90/10 equity split, BritBox will be an ITV-controlled venture, but the corporation will contribute to the development of its core purposes and its strategic direction.
ITV will be the driving force behind BritBox after taking an initial 90% stake in the forthcoming SVoD joint venture with the BBC.
The two partners have laid out a series of details about the service, which will launch in the final quarter of 2019 at a cost of £5.99 a month - undercutting Netflix’s standard UK tariff by £3 a month.
In keeping with the 90/10 equity split, BritBox will be an ITV-controlled venture, but the corporation will contribute to the development of its core purposes and its strategic direction.
- 7/19/2019
- by Chris Curtis Broadcast
- ScreenDaily
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