The last two weeks of July are usually a time to open multiple blockbusters. The midpoint of summer offers plenty of time to capture kids on vacation, but the window is starting to close. Recent examples include “Mission: Impossible – Fallout,” “Jason Bourne,” “Dunkirk,” and “Mamma Mia! Here We Go Again.”
Not this year. There are exactly two wide releases through the end of the month, school schedules be damned: Jon Favreau’s “The Lion King” this weekend, followed by Quentin Tarantino’s “Once Upon a Time In Hollywood.”
Clearly, the market perceives these titles as too big to compete. However, each also carries its own enormous burden.
Film box office is in a slump. It is down $250 million from last year, or about 7%. For the year to date, the drop is 9%, or $610 million. If both of these films perform at the high end of projections, we could end July with...
Not this year. There are exactly two wide releases through the end of the month, school schedules be damned: Jon Favreau’s “The Lion King” this weekend, followed by Quentin Tarantino’s “Once Upon a Time In Hollywood.”
Clearly, the market perceives these titles as too big to compete. However, each also carries its own enormous burden.
Film box office is in a slump. It is down $250 million from last year, or about 7%. For the year to date, the drop is 9%, or $610 million. If both of these films perform at the high end of projections, we could end July with...
- 7/19/2019
- by Tom Brueggemann
- Indiewire
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