Garfield, the lasagna-loving comic-strip feline, has a new owner.
The lazy cat has for more than 40 years been the property of owner Jon Arbuckle, a socially awkward fellow who must indulge his pet’s debilitating laziness and constant sarcasm. But in weeks to come, the character will become one more element in Viacom’s vast Nickelodeon portfolio of intellectual property, taking his place alongside SpongeBob SquarePants, Dora The Explorer and the Teenage Mutant Ninja Turtles.
Viacom has entered into a definitive agreement to acquire Paws, Inc., the entity that holds all global intellectual property rights to both “Garfield” as well as “U.S. Acres,” another Davis creation, including corresponding rights related to content, consumer products, and location-based experiences. The acquisition is expected to close in the upcoming weeks. Financial terms were not disclosed, but the character is said to generate millions of dollars a year in merchandise alone.
“I’m...
The lazy cat has for more than 40 years been the property of owner Jon Arbuckle, a socially awkward fellow who must indulge his pet’s debilitating laziness and constant sarcasm. But in weeks to come, the character will become one more element in Viacom’s vast Nickelodeon portfolio of intellectual property, taking his place alongside SpongeBob SquarePants, Dora The Explorer and the Teenage Mutant Ninja Turtles.
Viacom has entered into a definitive agreement to acquire Paws, Inc., the entity that holds all global intellectual property rights to both “Garfield” as well as “U.S. Acres,” another Davis creation, including corresponding rights related to content, consumer products, and location-based experiences. The acquisition is expected to close in the upcoming weeks. Financial terms were not disclosed, but the character is said to generate millions of dollars a year in merchandise alone.
“I’m...
- 8/6/2019
- by Brian Steinberg
- Variety Film + TV
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