Netflix's unprecedented global expansion — the streaming giant now has more than 152 million subscribers, the majority of them outside the U.S. — has been accompanied, almost unnoticed, by a similarly unprecedented push into dubbing.
Netflix's research shows viewers who stream a series dubbed into their own language are more likely to finish it. The majority of viewers worldwide for Netflix's German-language mystery series Dark, and the Brazilian dystopian drama 3%, watched dubbed versions.
To meet the dubbing demand, Netflix has ramped up its operations. It currently works with some 125 facilities worldwide to dub ...
Netflix's research shows viewers who stream a series dubbed into their own language are more likely to finish it. The majority of viewers worldwide for Netflix's German-language mystery series Dark, and the Brazilian dystopian drama 3%, watched dubbed versions.
To meet the dubbing demand, Netflix has ramped up its operations. It currently works with some 125 facilities worldwide to dub ...
- 8/13/2019
- The Hollywood Reporter - Film + TV
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