Much was said about the failure of Dark Phoenix, with June’s final X-Men movie turning out to be the lowest-grossing entry in the franchise by some margin. Disney is also known to be unhappy with its performance, something that’s likely not going to help the chances of The New Mutants, due for release next April.
However, it sounds like the studio only has themselves to blame for Dp flopping. Variety reports that Disney slashed Fox’s marketing and promotional budget by $50 million once they took over after the acquisition. What’s more, they also fired the marketing team that knew the movie well and were prepared for the job. It’s said that Dp’s solo Los Angeles premiere event was also done to cut back on costs, which naturally annoyed the filmmakers.
Here's How The Skrulls Could Have Looked In Dark Phoenix 1 of 2
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However, it sounds like the studio only has themselves to blame for Dp flopping. Variety reports that Disney slashed Fox’s marketing and promotional budget by $50 million once they took over after the acquisition. What’s more, they also fired the marketing team that knew the movie well and were prepared for the job. It’s said that Dp’s solo Los Angeles premiere event was also done to cut back on costs, which naturally annoyed the filmmakers.
Here's How The Skrulls Could Have Looked In Dark Phoenix 1 of 2
Click to skip
More...
- 8/17/2019
- by Christian Bone
- We Got This Covered
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