Broadcasters can arrest their fall in ratings by making “really clever and difficult programs,” according to Dorothy Byrne, Channel 4’s head of news and current affairs, who delivered the keynote MacTaggart lecture at the Edinburgh TV Festival on Wednesday night.
Speaking to an Edinburgh auditorium packed with many of the U.K.’s most senior executives, Byrne said that broadcasters who are “desperate for young audiences” should tap into the fact that millions of them are now politically aware and active, listening to podcasts and Ted Talks and reading books on serious subjects such as climate change and the viability of financial systems.
“We have to stop being afraid of serious analysis authored by big brainy people. We have the ability and we have the airtime. Let’s make some really clever and difficult programs.”
Byrne, who was following in the footsteps of previous MacTaggart lecturers such as Rupert Murdoch and Ted Turner,...
Speaking to an Edinburgh auditorium packed with many of the U.K.’s most senior executives, Byrne said that broadcasters who are “desperate for young audiences” should tap into the fact that millions of them are now politically aware and active, listening to podcasts and Ted Talks and reading books on serious subjects such as climate change and the viability of financial systems.
“We have to stop being afraid of serious analysis authored by big brainy people. We have the ability and we have the airtime. Let’s make some really clever and difficult programs.”
Byrne, who was following in the footsteps of previous MacTaggart lecturers such as Rupert Murdoch and Ted Turner,...
- 8/21/2019
- by Tim Dams
- Variety Film + TV
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