For anyone over a certain age, the job of social media influencer exists purely in quotation marks, and anyone aspiring to be one is contemptible at best. But the new documentary “Jawline” offers a surprisingly compassionate look not just at one rural Tennessee kid’s bid for virtual stardom, but also at the digital celebrity-industrial complex that perpetuates itself by dehumanizing people into content-generating commodities.
Tracing delicate lines back to the heartthrob mall tours of the 1980s, director Liza Mandelup unobtrusively follows her subject, Kingsport, Tenn., native Austyn Tester, as he stakes his claim in the online space. Using platforms like Instagram and YouCast to interact with fans, Tester’s irrepressible enthusiasm and fresh-scrubbed sincerity comes across immediately, making him an ideal focus for the film — particularly given the skepticism and outright distaste many have for this growing community.
But what the film quickly reveals is that despite these technological advances,...
Tracing delicate lines back to the heartthrob mall tours of the 1980s, director Liza Mandelup unobtrusively follows her subject, Kingsport, Tenn., native Austyn Tester, as he stakes his claim in the online space. Using platforms like Instagram and YouCast to interact with fans, Tester’s irrepressible enthusiasm and fresh-scrubbed sincerity comes across immediately, making him an ideal focus for the film — particularly given the skepticism and outright distaste many have for this growing community.
But what the film quickly reveals is that despite these technological advances,...
- 8/23/2019
- by Todd Gilchrist
- The Wrap
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