“Friends” may have been set in New York City and filmed on a Burbank, Calif. soundstage, but its reach has truly gone global. So when Warner Bros. Television Group began brainstorming ideas on how to celebrate the 25th anniversary of the show’s debut, including that international audience became imperative for new partnerships, as well as potential revenue streams.
“We’re trying to tap into an emotional connection, and there’s many different ways that you can do that,” Lisa Gregorian, president and chief marketing officer of Warner Bros. Television Group, tells Variety. “We wanted to create something for everyone, everywhere.”
While New York and Los Angeles still play large parts in the festivities, the studio is sending the iconic orange couch across the globe on a photo op tour from the observation deck at the Willis Tower in Chicago, Ill. to Abbey Road in London. Buildings around the country...
“We’re trying to tap into an emotional connection, and there’s many different ways that you can do that,” Lisa Gregorian, president and chief marketing officer of Warner Bros. Television Group, tells Variety. “We wanted to create something for everyone, everywhere.”
While New York and Los Angeles still play large parts in the festivities, the studio is sending the iconic orange couch across the globe on a photo op tour from the observation deck at the Willis Tower in Chicago, Ill. to Abbey Road in London. Buildings around the country...
- 9/19/2019
- by Danielle Turchiano
- Variety Film + TV
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