Original content is the name of the television game, and Apple’s new in-house studio could better position the company’s upcoming Apple TV+ streaming service to compete with industry giants in the years ahead, analysts said.
Apple announced that it was launching its first in-house studio alongside Friday’s announcement that it ordered “Masters of the Air,” a nine-episode drama from Steven Spielberg and Tom Hanks. Apple is set to produce the series, which serves as a follow-up to HBO’s “Band of Brothers” and “The Pacific,” and makes “Masters of the Air” the first series the tech giant will actually own in-house.
As for Apple’s unnamed studio, Variety reported that the company placed worldwide video heads Zack Van Amburg and Jamie Erlicht in charge of it, but outside that leadership detail and the “Masters of the Air” news, nothing else is known about the studio. Apple didn...
Apple announced that it was launching its first in-house studio alongside Friday’s announcement that it ordered “Masters of the Air,” a nine-episode drama from Steven Spielberg and Tom Hanks. Apple is set to produce the series, which serves as a follow-up to HBO’s “Band of Brothers” and “The Pacific,” and makes “Masters of the Air” the first series the tech giant will actually own in-house.
As for Apple’s unnamed studio, Variety reported that the company placed worldwide video heads Zack Van Amburg and Jamie Erlicht in charge of it, but outside that leadership detail and the “Masters of the Air” news, nothing else is known about the studio. Apple didn...
- 10/14/2019
- by Tyler Hersko
- Indiewire
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