AMC Theaters announced Tuesday that it’s entering the very crowded digital movie rental market. The chain hopes by bundling the service with its existing Stubs loyalty program that offers perks like free popcorn refills, the nation’s largest exhibitor can take a piece of the at-home viewing pie and establish itself as a go-to destination for all things cinematic.
The new service, AMC Theatres On Demand, offers 2,000 new releases and library selections on the company’s website, its app, Roku devices, and smart TVs for rent or purchase. More devices will be added soon, according to the company.
By registering to use the VOD service, viewers also sign up for the free tier of the AMC Stubs customer loyalty program, which allows users to collect a $5 reward for every $250 spent for buying tickets — and now, with On Demand purchases. Other perks include free refills on large popcorn and discounted tickets on Tuesdays.
The new service, AMC Theatres On Demand, offers 2,000 new releases and library selections on the company’s website, its app, Roku devices, and smart TVs for rent or purchase. More devices will be added soon, according to the company.
By registering to use the VOD service, viewers also sign up for the free tier of the AMC Stubs customer loyalty program, which allows users to collect a $5 reward for every $250 spent for buying tickets — and now, with On Demand purchases. Other perks include free refills on large popcorn and discounted tickets on Tuesdays.
- 10/16/2019
- by Chris Lindahl
- Indiewire
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