Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention.
The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin music a hot commodity once again, with the popularity of social media and streaming platforms only amplifying its presence.
“It was all a snowball effect that was never really in sight,” says Fonsi, a five-time Latin Grammy winner — four of those awards for “Despacito.” “It was just crazy — crossing over without me having to sing in English, and Justin Bieber’s addition to the equation four months later for the remix.”
What Emilio Estefan calls the “reverse crossover” was in full effect. The success of the song inspired collaborations with Anglo artists looking to sing in Spanish.
The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin music a hot commodity once again, with the popularity of social media and streaming platforms only amplifying its presence.
“It was all a snowball effect that was never really in sight,” says Fonsi, a five-time Latin Grammy winner — four of those awards for “Despacito.” “It was just crazy — crossing over without me having to sing in English, and Justin Bieber’s addition to the equation four months later for the remix.”
What Emilio Estefan calls the “reverse crossover” was in full effect. The success of the song inspired collaborations with Anglo artists looking to sing in Spanish.
- 10/18/2019
- by Cata Balzano
- Variety Film + TV
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