‘Lunatics’. (Photo: Amelia Entertainment)
Since 2017, we have been studying the availability of local content on the major subscription streaming services operating in Australia. Our latest report, which examines Netflix, Stan and for the first time, Amazon Prime Video, confirms that the level of local content on these services remains modest, although the number of original productions is growing.
There is also increasing variation between the three services in terms of the kind, age, and genre mix of Australian-made material they carry. The entry of Disney+ and Apple TV+ next month will add new complexity to this rapidly changing market.
We were surprised to learn how much Australian content Amazon Prime Video offers (over 400 Australian titles). However, Amazon is significantly different from Stan and Netflix for several reasons, which make direct comparisons between these services misleading.
Netflix: few local titles, but increasing investment
With an estimated audience of 11 million Australians, Netflix is the clear market leader.
Since 2017, we have been studying the availability of local content on the major subscription streaming services operating in Australia. Our latest report, which examines Netflix, Stan and for the first time, Amazon Prime Video, confirms that the level of local content on these services remains modest, although the number of original productions is growing.
There is also increasing variation between the three services in terms of the kind, age, and genre mix of Australian-made material they carry. The entry of Disney+ and Apple TV+ next month will add new complexity to this rapidly changing market.
We were surprised to learn how much Australian content Amazon Prime Video offers (over 400 Australian titles). However, Amazon is significantly different from Stan and Netflix for several reasons, which make direct comparisons between these services misleading.
Netflix: few local titles, but increasing investment
With an estimated audience of 11 million Australians, Netflix is the clear market leader.
- 10/31/2019
- by jkeast
- IF.com.au
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