If you needed reminding why Britain’s biggest broadcasters are stacking their eggs in a BritBox-shaped basket, then look no further than ITV’s third-quarter earnings this week. Tucked away in a table was a figure not mentioned elsewhere in the press release: the revelation that ITV’s total viewing hours fell by 700M in the nine months to September — a trend that has got more acute as the year has gone on.
Spiraling viewing is true at all the major British broadcasters, with people watching 50 fewer minutes of traditional TV a day than they did in 2010, according to Ofcom. At the same time, growth in streaming is exploding, and nearly half of UK households are now signed up to at least one service.
For ITV, the viewing decline will sharpen minds to the task of finding a money tree not grown from TV advertising. It’s what CEO Carolyn McCall...
Spiraling viewing is true at all the major British broadcasters, with people watching 50 fewer minutes of traditional TV a day than they did in 2010, according to Ofcom. At the same time, growth in streaming is exploding, and nearly half of UK households are now signed up to at least one service.
For ITV, the viewing decline will sharpen minds to the task of finding a money tree not grown from TV advertising. It’s what CEO Carolyn McCall...
- 11/15/2019
- by Jake Kanter
- Deadline Film + TV
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