After posting big numbers in the Live+Same Day TV ratings, ABC’s “The Little Mermaid Live” has emerged at the top of the charts for the week it aired after three days of delayed viewing.
The live musical, which featured Auliʻi Cravalho in the titular role and a powerhouse performance from Queen Latifah as the evil Ursula, grew 26% from a 2.6 rating to a 3.2 in Live+3. It managed to hold off “The Masked Singer” on Fox and “This Is Us” on NBC, which grew to a 2.8 and a 2.4 respectively.
It will be interesting to see whether “The Little Mermaid” can carry home the trident after seven days of delayed viewing, given that live TV typically grows less than non-live.
In terms of total viewership, the special came second in L+Sd behind “NCIS,” but after three days of delayed viewing it managed just under 11 million total viewers and was overtaken...
The live musical, which featured Auliʻi Cravalho in the titular role and a powerhouse performance from Queen Latifah as the evil Ursula, grew 26% from a 2.6 rating to a 3.2 in Live+3. It managed to hold off “The Masked Singer” on Fox and “This Is Us” on NBC, which grew to a 2.8 and a 2.4 respectively.
It will be interesting to see whether “The Little Mermaid” can carry home the trident after seven days of delayed viewing, given that live TV typically grows less than non-live.
In terms of total viewership, the special came second in L+Sd behind “NCIS,” but after three days of delayed viewing it managed just under 11 million total viewers and was overtaken...
- 11/15/2019
- by Will Thorne
- Variety Film + TV
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