The promise of a Mandalorian bounty hunter and decades of classic Disney programming were more than enough to get millions of viewers to sign up for Disney+ during the service’s bustling launch week, matching early optimism for the latest streaming addition.
Analysts were quite optimistic about Disney+ in the months leading up to last Tuesday’s launch, and early data suggests their bullishness was warranted: Disney said there were 10 million signups for the company’s new streaming service within a day of its launch. The company’s stock jumped up around 7 percent after the announcement and has stayed relatively steady since.
That said, the Disney statistic is presumably inflated by seven-day free trial accounts and also includes signups from the various promotional deals Disney has offered over the last few months. Those deals include a discounted three-year subscription and gifting a free year of the service to Verizon customers...
Analysts were quite optimistic about Disney+ in the months leading up to last Tuesday’s launch, and early data suggests their bullishness was warranted: Disney said there were 10 million signups for the company’s new streaming service within a day of its launch. The company’s stock jumped up around 7 percent after the announcement and has stayed relatively steady since.
That said, the Disney statistic is presumably inflated by seven-day free trial accounts and also includes signups from the various promotional deals Disney has offered over the last few months. Those deals include a discounted three-year subscription and gifting a free year of the service to Verizon customers...
- 11/15/2019
- by Tyler Hersko
- Indiewire
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