Christmas has long been billed as a time where peace and generosity rule. But in the TV business, time around the holiday is fast becoming quite competitive.
In a season when cable networks like Crown Media’s Hallmark Channel and Walt Disney’s Freeform try to lure fans of holiday movies and family fare, AMC Networks is stepping up the rivalry. AMC this year is expanding its “Best Christmas Ever” from its eponymous flagship cable outlet, to its other holdings, which include BBC America, We tv and IFC. In all, the networks will offer more than 700 hours of holiday programming, including exclusives such as “Elf,” “The Polar Express” and “National Lampoon’s Christmas Vacation.” The company is upping the Yuletide programming output by 100 hours.
“There are 30 advertisers on board,” says Kim Granito, senior vice president of integrated marketing, who expects six more to come on board over the course of the next few weeks.
In a season when cable networks like Crown Media’s Hallmark Channel and Walt Disney’s Freeform try to lure fans of holiday movies and family fare, AMC Networks is stepping up the rivalry. AMC this year is expanding its “Best Christmas Ever” from its eponymous flagship cable outlet, to its other holdings, which include BBC America, We tv and IFC. In all, the networks will offer more than 700 hours of holiday programming, including exclusives such as “Elf,” “The Polar Express” and “National Lampoon’s Christmas Vacation.” The company is upping the Yuletide programming output by 100 hours.
“There are 30 advertisers on board,” says Kim Granito, senior vice president of integrated marketing, who expects six more to come on board over the course of the next few weeks.
- 11/26/2019
- by Brian Steinberg
- Variety Film + TV
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