Tasty Signs Noted Chefs, In-House Creators To Budding ‘Talent Program’

BuzzFeed-owned food vertical Tasty is adding to its Talent Program -- a program launched in 2018 that sees noted chefs, restaurateurs, and homegrown digital stars creating new and existing content formats.

The latest additions to the program include Ellen Bennett, the CEO of culinary workwear brand Hedley & Bennett; Mexican restaurateur Esdras Ochoa, who recently appeared on Netflix’s competition series The Final Table; and Joe Sasto, a top-three finisher on the reality competition Top Chef. Tasty has also signed three of its in-house producers: Alvin Zhou (the mastermind behind Making It Big), Inga Lam, and Merle O’Neal (How To Regrow Fruit From Your Kitchen). The Tasty Talent Program will continue to be led by executive chef-in-residence Marcus Samuelsson.

All told, Tasty says that it has signed 20 creators to the program to date, including existing members JJ Johnson, Kanchan Koya, Alix Traeger, Alexis deBoschnek, and Rie McClenny. The new fleet of
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