Following the path established by their peers in the media business, Comcast and NBCUniversal have scheduled an investor event as they look to detail their strategy for entering the streaming arena. On January 16, executives will present details about Peacock, the NBCU service launching next April. The event will be held at the company’s longtime New York headquarters at 30 Rockefeller Plaza. Aside from securing rights to The Office, emphasizing the role of advertising and noting the leverage afforded by the cable and satellite footprints of Comcast and Sky, the company has been fairly tight-lipped about Peacock. Earlier this fall, the company put longtime Comcast Cable executive Matt Strauss in charge of Peacock in part of a broader management reshuffle. Bonnie Hammer, the veteran cable exec who had been running Peacock, moved into a newly created content role at NBCU. Investor days dedicated to streaming are becoming more common, but they have achieved mixed results.
- 12/4/2019
- by Dade Hayes
- Deadline Film + TV
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