Refresh for more analysis: The doldrums of December are here and is standard following the lucrative Thanksgiving-Black Friday period most major distributors abstain from opening any wide entries, except for Stx which is handling animated feature Playmobil, which isn’t looking so hot with a 3-day of $905K, one of the lowest openings ever for a pic north of 2,000 runs — even lower than Universal/Blumhouse’s Jem and the Holograms which tanked with a $1.37M opening.
The intention of course by Stx was to nab any families who still want to take their kids to the movies after the whirlwind of Frozen 2 (they even offered up $5 tickets to experiment with pricing), but everyone is still going to see the Disney sequel which is still going to crush it for the third time this weekend with a $40.3M opening, -53% with a running total by Sunday of $343.2M. For a Disney...
The intention of course by Stx was to nab any families who still want to take their kids to the movies after the whirlwind of Frozen 2 (they even offered up $5 tickets to experiment with pricing), but everyone is still going to see the Disney sequel which is still going to crush it for the third time this weekend with a $40.3M opening, -53% with a running total by Sunday of $343.2M. For a Disney...
- 12/6/2019
- by Anthony D'Alessandro
- Deadline Film + TV
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