It’s no surprise to say that Hollywood studios are seeing huge profits from franchise films. The massive box office success of The Avengers, Star Wars, and other assorted franchises are testament to the fact that the more recognisable a film series is, the more money it will pull in from audiences around the world. As the studios look further afield to increase their remuneration we are seeing a surge of online games based on new and classic movies.
This is not a new phenomenon. Anyone who grew up in the ’80s will attest to the hundreds, if not thousands, of merchandising possibilities that were explored. Computer games, lunchboxes, bedspreads, tie-in novelisations and so on were rife, and continue to be so. One thing that is clear: we are in an age of nostalgia and heavy emphasis is being put on audience recognition. We are nearing Christmas right now, and...
This is not a new phenomenon. Anyone who grew up in the ’80s will attest to the hundreds, if not thousands, of merchandising possibilities that were explored. Computer games, lunchboxes, bedspreads, tie-in novelisations and so on were rife, and continue to be so. One thing that is clear: we are in an age of nostalgia and heavy emphasis is being put on audience recognition. We are nearing Christmas right now, and...
- 12/10/2019
- by Michael Walsh
- HeyUGuys.co.uk
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