One of the strangest and most vexing things about reviewing movies for a trade paper like Variety — which involves covering films at festivals and markets, as opposed to those consumer newspaper critics who follow the theatrical release schedule — is the fact that so many of the films we cover don’t have U.S. distribution at the moment we write about them. That’s the whole reason Variety is there: to give buyers, agents, and festival programmers an idea of where the quality lies. But it can be surreal to read (or write!) a rave review a movie that may never reach a movie theater near you.
Sometimes an enthusiastic critic can nudge a company into taking the risk on a foreign gem, but more often than not, the marketplace is too tough for a review to make a difference in a tiny film’s fate. And so the films...
Sometimes an enthusiastic critic can nudge a company into taking the risk on a foreign gem, but more often than not, the marketplace is too tough for a review to make a difference in a tiny film’s fate. And so the films...
- 1/2/2020
- by Peter Debruge
- Variety Film + TV
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