Freeform President Tom Ascheim has warned that if broadcasters don’t know what demographic that they are serving, they are “doomed to fade away”. This comes as he laid out his channel’s four-part strategy to attract millennial viewers.
The former Sesame Workshop exec, speaking at the Winter TCA press tour, said that millennials and generation Z viewers were the “biggest” and “most influential” audiences in the world. “They are voracious but exceedingly discerning consumers of content. They demand clarity and excellence and their exacting standards have helped us forge a dsintictive strategy to create a brand that’s built to last. This era of peak TV, frankly peak everything, if you don’t know who you’re serving or what you stand for, you’re doomed to just fade away,” he said.
Ascheim said the four-part for Disney-owned Freeform were taking a stand, pushing boundaries, epic stunts such as 31 Nights of Halloween,...
The former Sesame Workshop exec, speaking at the Winter TCA press tour, said that millennials and generation Z viewers were the “biggest” and “most influential” audiences in the world. “They are voracious but exceedingly discerning consumers of content. They demand clarity and excellence and their exacting standards have helped us forge a dsintictive strategy to create a brand that’s built to last. This era of peak TV, frankly peak everything, if you don’t know who you’re serving or what you stand for, you’re doomed to just fade away,” he said.
Ascheim said the four-part for Disney-owned Freeform were taking a stand, pushing boundaries, epic stunts such as 31 Nights of Halloween,...
- 1/18/2020
- by Peter White
- Deadline Film + TV
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