Sony’s hot streak at the box office continued this weekend with “Bad Boys for Life,” the third installment in the buddy cop action series starring Will Smith and Martin Lawrence. It may have taken 17 years to get the threequel out of development hell and into theaters, but it paid off with an estimated $68 million opening over four days, the second largest ever for a Martin Luther King Jr. weekend release behind only “American Sniper” ($107 million).
Made on a $90 million budget — cheaper than the $110 million spent on “Bad Boys II” in 2003 — “Bad Boys for Life” has become such a surprise success that Sony has already set up plans to make another film. Under the leadership of studio head Tom Rothman, Sony has worked overtime trying to revive dormant IP in the hopes of generating more tentpole material.
Sometimes that has paid off, as it did with the two “Jumanji” sequels...
Made on a $90 million budget — cheaper than the $110 million spent on “Bad Boys II” in 2003 — “Bad Boys for Life” has become such a surprise success that Sony has already set up plans to make another film. Under the leadership of studio head Tom Rothman, Sony has worked overtime trying to revive dormant IP in the hopes of generating more tentpole material.
Sometimes that has paid off, as it did with the two “Jumanji” sequels...
- 1/19/2020
- by Jeremy Fuster
- The Wrap
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