British broadcast network UKTV claimed a 4% rise in viewing last year, fueled by a spate of original programming and rapid growth for its on-demand service UKTV Play.
The 4% figure refers to an increase in “Share of Commercial Impacts,” a metric broadcasters employ to quantify viewing in the digital era for their advertisers, where one “impact” is one advert viewed by one person once.
UKTV’s slate of originals accounted for seven of its top 10 shows last year. On-demand service UKTV Play was the broadcaster’s fastest-growing brand, with year-on-year views up 43%, and more than three million users registered by year’s end.
The 4% figure refers to an increase in “Share of Commercial Impacts,” a metric broadcasters employ to quantify viewing in the digital era for their advertisers, where one “impact” is one advert viewed by one person once.
UKTV’s slate of originals accounted for seven of its top 10 shows last year. On-demand service UKTV Play was the broadcaster’s fastest-growing brand, with year-on-year views up 43%, and more than three million users registered by year’s end.
- 1/21/2020
- by Christopher Vourlias
- Variety - TV News
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