Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show.
To help draw attention to a new campaign for its Old Spice body wash, Procter & Gamble has negotiated with three different media companies for placement on four different networks for five special tie-ins in Thursday’s broadcasts of ABC’s “Good Morning America” and “Jimmy Kimmel Live”; “ESPN’s “SportsCenter”; NBC’s “The Good Place”; and TNT’s coverage of the Los Angeles Lakers taking on the Brooklyn Nets.
To help draw attention to a new campaign for its Old Spice body wash, Procter & Gamble has negotiated with three different media companies for placement on four different networks for five special tie-ins in Thursday’s broadcasts of ABC’s “Good Morning America” and “Jimmy Kimmel Live”; “ESPN’s “SportsCenter”; NBC’s “The Good Place”; and TNT’s coverage of the Los Angeles Lakers taking on the Brooklyn Nets.
- 1/22/2020
- by Brian Steinberg
- Variety - TV News
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