Earning his first Oscar nomination for Hair Love, his first animated short, Matthew A. Cherry’s entrée into the medium was inspired by a phenomenon he’d observed on social media.
Centering his short on an African American father, as he confronts the intimidating task of doing his daughter’s hair for the first time, Cherry noticed in 2016 a number of viral videos of African American fathers doing the same, and the incredible response these posts got. “I really like to share family-friendly content when I can, especially if it’s Black families interacting and loving and living. I really believe in just normalizing us, and for whatever reason, every time I would post a video of moms interacting with their kids or doing their hair, it would do okay,” he explains. “But every time there was a Black father interacting with their daughter, it would always go so much more viral.
Centering his short on an African American father, as he confronts the intimidating task of doing his daughter’s hair for the first time, Cherry noticed in 2016 a number of viral videos of African American fathers doing the same, and the incredible response these posts got. “I really like to share family-friendly content when I can, especially if it’s Black families interacting and loving and living. I really believe in just normalizing us, and for whatever reason, every time I would post a video of moms interacting with their kids or doing their hair, it would do okay,” he explains. “But every time there was a Black father interacting with their daughter, it would always go so much more viral.
- 1/22/2020
- by Matt Grobar
- Deadline Film + TV
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