Tequila rocks at Hollywood events. Some prefer it neat. Nightlife entrepreneur Rande Gerber recommends his (with George Clooney) Casamigos brand on the rocks. Icy tequila can be refreshing and cinematic: the frozen margarita got its due in “Once Upon a Time in Hollywood’s” brazen finale. Although there is a surplus of Piper-Heidsieck champagne for toasting, guests at the Oscars Governor’s Ball depend on sponsor Don Julio tequila to enhance the celebratory night.
Tequila’s rise as the spirit of choice in Hollywood has its origins in Los Angeles’ proximity to Mexico and embrace of Mexican cuisines and culture. Produced under strict government regulation in just five Mexican regions — predominantly Jalisco — the most sought-after tequilas are distilled from 100% Weber blue agave plants, which take five to 12 years to mature depending on where they are cultivated. Once ripened, the agave hearts are cooked and crushed; the extracted liquids ferment and...
Tequila’s rise as the spirit of choice in Hollywood has its origins in Los Angeles’ proximity to Mexico and embrace of Mexican cuisines and culture. Produced under strict government regulation in just five Mexican regions — predominantly Jalisco — the most sought-after tequilas are distilled from 100% Weber blue agave plants, which take five to 12 years to mature depending on where they are cultivated. Once ripened, the agave hearts are cooked and crushed; the extracted liquids ferment and...
- 2/7/2020
- by Kathy A. McDonald
- Variety Film + TV
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