ProSiebenSat.1 will regroup several of its channels, digital brands and marketing subsidiaries under a shared roof and with a new name: SevenOne Entertainment Group.
This new structure will merge the group’s broadcast arm ProSiebenSat.1 TV Deutschland with digital marketing firm SevenOne Media to create a single point of access and pronounced focus on non-linear offerings.
“We have long since ceased to be a mere TV company, but are consistently developing into a platform-agnostic entertainment house,” says Wolfgang Link, co-ceo of entertainment at ProSiebenSat.1 Media Se. “We are succeeding in this by producing more of our own content, which we can offer and exploit on different platforms.“
The German media operator aims to develop and produce more original programming for which it holds all rights. The broadcaster plans to expand its library of factual entertainment and non-scripted formats, ordering new seasons of popular programs such as “The Masked Singer,” “Germany’s Next Top Model,...
This new structure will merge the group’s broadcast arm ProSiebenSat.1 TV Deutschland with digital marketing firm SevenOne Media to create a single point of access and pronounced focus on non-linear offerings.
“We have long since ceased to be a mere TV company, but are consistently developing into a platform-agnostic entertainment house,” says Wolfgang Link, co-ceo of entertainment at ProSiebenSat.1 Media Se. “We are succeeding in this by producing more of our own content, which we can offer and exploit on different platforms.“
The German media operator aims to develop and produce more original programming for which it holds all rights. The broadcaster plans to expand its library of factual entertainment and non-scripted formats, ordering new seasons of popular programs such as “The Masked Singer,” “Germany’s Next Top Model,...
- 2/13/2020
- by Ben Croll
- Variety Film + TV
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