Netflix’s surprise 2018 Ya rom-com hit “To All the Boys I’ve Loved Before” spawned a lot of hard-to-duplicate success metrics: star Noah Centineo gained over 12 million Instagram followers in the two months following the film’s premiere, Japanese probiotic milk Yokult saw a surge in sales from its brief product cameo and Norwegian singer-songwriter Anna of the North scored a viral hit and her first-ever U.S. tour after her steamy, synthy song “Lovers” was featured in a fan-favorite hot tub scene between lead characters Lara Jean (Lana Condor) and Peter Kavisnky (Centineo.)
But to ensure that Volume 2, “To All the Boys 2: P.S. I Still Love You” (which premiered on Netflix Feb. 12), is an equally huge cultural smash, Netflix teamed with Capitol Records for the franchise’s first official soundtrack, which dropped Feb. 7 in advance of the film’s debut. The album features five all-new songs, including lead...
But to ensure that Volume 2, “To All the Boys 2: P.S. I Still Love You” (which premiered on Netflix Feb. 12), is an equally huge cultural smash, Netflix teamed with Capitol Records for the franchise’s first official soundtrack, which dropped Feb. 7 in advance of the film’s debut. The album features five all-new songs, including lead...
- 2/19/2020
- by Andrew Hampp
- Variety Film + TV
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