Julie McNamara Elevated To Head of Programming Of Newly Expanded CBS All Access, 3 Other Execs Upped
CBS All Access is expanding the duties of a quartet of senior executives, led by Evp Original Content Julie McNamara. The move comes on the heels of ViacomCBS’ recent announcement that CBS All Access will be scaled up to become a “House of Brands” platform incorporating many of the combined company’s assets, including Pluto TV and content from Nickelodeon, Bet, MTV, Comedy Central and Paramount Pictures. ViacomCBS CEO Bob Bakish is expected to elaborate on the company’s new digital strategy at a town hall today.
McNamara has been elevated to Evp, Head of Programming for CBS All Access and her role will expand to oversee the overall programming strategy for the streaming service including current and future original series, acquisitions, and, working in partnership with content executives from different ViacomCBS brands, bringing in content from studios and networks across the portfolio.
Along with taking on a larger playing field,...
McNamara has been elevated to Evp, Head of Programming for CBS All Access and her role will expand to oversee the overall programming strategy for the streaming service including current and future original series, acquisitions, and, working in partnership with content executives from different ViacomCBS brands, bringing in content from studios and networks across the portfolio.
Along with taking on a larger playing field,...
- 2/27/2020
- by Nellie Andreeva
- Deadline Film + TV
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