Tinder is having more than just a fling with its first ever original series, “Swipe Night.”
The ubiquitous dating app has renewed the interactive scripted project for a second season, and it has tapped season one director Karena Evans to helm the project. App users can expect it to premiere this summer.
The series not only brought Tinder into the content production fold, it also helped play matchmaker for its worldwide users, the company told Variety. The four-episode, first-person adventure clocked millions of viewers, according to Tinder, and increased user matches by 26% and overall conversation on the app by 12%.
Half of Tinder’s users are 18-25 years old, the company estimated. Total users amount to 50 million, according to reports.
“Working on ‘Swipe Night’ was such a fulfilling experience for me. I got to do something that had never been done before and innovate with storytelling to bring a generation of people together.
The ubiquitous dating app has renewed the interactive scripted project for a second season, and it has tapped season one director Karena Evans to helm the project. App users can expect it to premiere this summer.
The series not only brought Tinder into the content production fold, it also helped play matchmaker for its worldwide users, the company told Variety. The four-episode, first-person adventure clocked millions of viewers, according to Tinder, and increased user matches by 26% and overall conversation on the app by 12%.
Half of Tinder’s users are 18-25 years old, the company estimated. Total users amount to 50 million, according to reports.
“Working on ‘Swipe Night’ was such a fulfilling experience for me. I got to do something that had never been done before and innovate with storytelling to bring a generation of people together.
- 2/27/2020
- by Matt Donnelly
- Variety Film + TV
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