After Universal ran to premium VOD at the first opportunity, other distributors were quick to follow suit. Sony trotted out “Bloodshot,” while Disney offered “Onward,” Searchlight presented “Downhill,” and Warner Bros. sold “The Way Back.” However, if there’s going to be a last man standing for theatrical exhibition, it’s Sony Pictures Classics co-president Tom Bernard, who has no interest in exploring the Pvod trend.
“That’s no place to play them,” said Bernard. “Everything starts with exhibition. When the virus is gone, when it’s safe, people will come back to theaters.”
Spc’s sexy European mystery-thriller “The Burnt Orange Heresy” opened in theaters March 13, only days before the pandemic closed theaters across the country. That same day, Focus opened “Never Rarely Sometimes Always,” which will now go to Pvod April 3. Bernard and partner Michael Barker will bring “Heresy” — and all the others on their spring schedule — back when theaters open again.
“That’s no place to play them,” said Bernard. “Everything starts with exhibition. When the virus is gone, when it’s safe, people will come back to theaters.”
Spc’s sexy European mystery-thriller “The Burnt Orange Heresy” opened in theaters March 13, only days before the pandemic closed theaters across the country. That same day, Focus opened “Never Rarely Sometimes Always,” which will now go to Pvod April 3. Bernard and partner Michael Barker will bring “Heresy” — and all the others on their spring schedule — back when theaters open again.
- 3/27/2020
- by Anne Thompson
- Thompson on Hollywood
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