Quibi’s launch received a tepid response Monday on social media, far below the amount of attention generated by Disney Plus and Apple TV Plus on their launch days.
According to data from social media research firm ListenFirst Media, Quibi was the subject of 46,554 Twitter posts on April 6. In comparison, Apple TV Plus received 8.6 times more Tweets on Nov. 1, when it launched, while Disney Plus appeared in 23 times more Tweets when it bowed on Nov. 12.
In the month prior, between March 5 and April 5, there were 91,725 Tweets mentioning Quibi. According to the study, Quibi has a social media fan footprint of 167,000 — including a jump of 20,621 new fans on April 6. That’s a 351 percent spike from the day before, when it added 6,056 new fans.
“The early social media reaction to Quibi indicates that while there’s less volume of interest around the platform compared to Disney Plus and Apple TV Plus at launch,...
According to data from social media research firm ListenFirst Media, Quibi was the subject of 46,554 Twitter posts on April 6. In comparison, Apple TV Plus received 8.6 times more Tweets on Nov. 1, when it launched, while Disney Plus appeared in 23 times more Tweets when it bowed on Nov. 12.
In the month prior, between March 5 and April 5, there were 91,725 Tweets mentioning Quibi. According to the study, Quibi has a social media fan footprint of 167,000 — including a jump of 20,621 new fans on April 6. That’s a 351 percent spike from the day before, when it added 6,056 new fans.
“The early social media reaction to Quibi indicates that while there’s less volume of interest around the platform compared to Disney Plus and Apple TV Plus at launch,...
- 4/8/2020
- by Michael Schneider
- Variety Film + TV
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