Even if parents are going batty trying to keep their little ones entertained while cooped up at home during this pandemic, they’re not necessarily plunking the kids in front of the TV — not linear TV at least. Meanwhile, certain streaming services are seeing a lift in interest, underscoring the next generation’s shift in television viewing habits.
For the week of March 23-29, viewership of ad-supported kids’ linear cable networks — a group that includes Cartoon Network, Nickelodeon, Disney Xd and others — slid 3% from the comparable week in March 2019, according to Bernstein research analysts, citing Nielsen figures. And that year-over-year decline actually marks a major improvement: prior to shelter-in-place measures being implemented, weekly viewership of those channels among 2- to 11-year-olds had been plummeting an average of 25% since the start of 2020.
“Even though the rate of decline significantly decelerated, it’s still in negative territory even though time available in...
For the week of March 23-29, viewership of ad-supported kids’ linear cable networks — a group that includes Cartoon Network, Nickelodeon, Disney Xd and others — slid 3% from the comparable week in March 2019, according to Bernstein research analysts, citing Nielsen figures. And that year-over-year decline actually marks a major improvement: prior to shelter-in-place measures being implemented, weekly viewership of those channels among 2- to 11-year-olds had been plummeting an average of 25% since the start of 2020.
“Even though the rate of decline significantly decelerated, it’s still in negative territory even though time available in...
- 4/8/2020
- by Elaine Low
- Variety Film + TV
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