CinemaThese stars have succeeded in expanding their appeal and are getting new audiences for their industry. Sowmya RajendranWith multiplexes playing films with subtitles and online streaming platforms like Netflix, Amazon Prime and Hotstar acquiring new films across Indian languages, the boundaries of stardom have been stretched further than ever before. While the southern superstars of the previous generations too enjoyed a fanbase outside their respective industries, the out of state audiences mostly got to know them through dubbed films which did not release with the same fanfare as a new film. Now, however, not only do we have simultaneous releases in multiple languages, the increase in accessibility means that people who like a star’s work are keen to watch films made in a language that’s not their own. This is especially applicable to male stars because they usually focus on increasing their stature in one industry rather than...
- 4/22/2020
- by Sowmya
- The News Minute
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