Faced with the prospect of no theatrical releases for the unforeseeable future, independent movie theatres and distributors across the United States have joined forces to release films digitally and keep afloat amid the global health crisis. In a matter of weeks, “virtual cinemas” offerings have skyrocketed, as distribution labels like Kino Lorber, Magnolia, Oscilloscope, and Film Movement—among many others—are offering cinephiles a whole array of unreleased festival darlings to stream from the comforts of home, with the revenue split between cinemas and distributors. It’s an on-demand entertainment model exhibitors have staunchly resisted for years, evidence that unprecedented times require unprecedented measures. But while virtual cinemas are being touted as an extraordinary safety plan, questions remain over the long-term consequences they may have on the industry in the post-covid-19 scenario. Will virtual cinemas only disincentivize viewers from returning to theatres once the pandemic subsides? If so, is the tactic essentially a Trojan horse?...
- 5/27/2020
- MUBI
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