Celebrities and media companies are among the 800 U.S. recipients of a $50 million fund that social media platform TikTok is directing toward remote learning efforts as communities respond to Covid-19.
José Andrés, Bill Nye, Lilly Singh, Neil deGrasse Tyson, and Tyra Banks are among the notables on the list, joining educational institutions, experts and media publishers like PBS Nature and Aquarium of the Pacific. Deadline’s sister publication Wwd is also receiving funding.
Bryan Thoensen, head of content partnerships for TikTok U.S., wrote in a blog post that the U.S. resources are part of a $250 million global effort by the company. Short-form videos resulting from the initiative tackle everything from health and wellness to conservation, food, fitness and fashion.
“The joy of learning on TikTok is that the content offers instructional tips and takeaways in a creative format, teaching something useful and inspiring users to seek out more...
José Andrés, Bill Nye, Lilly Singh, Neil deGrasse Tyson, and Tyra Banks are among the notables on the list, joining educational institutions, experts and media publishers like PBS Nature and Aquarium of the Pacific. Deadline’s sister publication Wwd is also receiving funding.
Bryan Thoensen, head of content partnerships for TikTok U.S., wrote in a blog post that the U.S. resources are part of a $250 million global effort by the company. Short-form videos resulting from the initiative tackle everything from health and wellness to conservation, food, fitness and fashion.
“The joy of learning on TikTok is that the content offers instructional tips and takeaways in a creative format, teaching something useful and inspiring users to seek out more...
- 5/28/2020
- by Dade Hayes
- Deadline Film + TV
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