Former A3 Artists Agency agent Maxwell Mitcheson has been named as Vice President and Head of Talent Division at digital-driven company TalentX Entertainment.
In addition to A3, Mitcheson worked at ICM Partners. His client roster includes a list of A-list clients and he has created a wealth of opportunities in partnerships for branded content and digital-traditional crossover. Major deals include campaigns with Target, H&m, Secret, and Lionsgate. He has worked with YouTubers such as Jordyn Jones, Lauren Giraldo, Mark Dohner, among others. While at A3 he spearheaded the TikTok initiative, signing top stars on the platform such as Tayler Holder, Andre Swilley, and more.
“Maxwell’s unique skill set is very difficult to find. His ability to both develop talent and build new brands will be a great asset for TalentX, said TalentX CEO Warren Lenz. “He’s a true visionary as well as an executor, and TalentX is lucky...
In addition to A3, Mitcheson worked at ICM Partners. His client roster includes a list of A-list clients and he has created a wealth of opportunities in partnerships for branded content and digital-traditional crossover. Major deals include campaigns with Target, H&m, Secret, and Lionsgate. He has worked with YouTubers such as Jordyn Jones, Lauren Giraldo, Mark Dohner, among others. While at A3 he spearheaded the TikTok initiative, signing top stars on the platform such as Tayler Holder, Andre Swilley, and more.
“Maxwell’s unique skill set is very difficult to find. His ability to both develop talent and build new brands will be a great asset for TalentX, said TalentX CEO Warren Lenz. “He’s a true visionary as well as an executor, and TalentX is lucky...
- 5/28/2020
- by Dino-Ray Ramos
- Deadline Film + TV
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